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Ed French

With more than 50 dealership turn-a-rounds, his experience in unmatched.


Ed leads dealers to increase net profit and see improvements of seven figures or more annually with comprehensive capabilities and deep industry knowledge in:

  1. Human Capital

  2. Effective Inventory Management

  3. Creative Marketing

Interested in creating impactful changes at your dealership? Reach out to discuss what we can do for you.

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My Story

Ed French is a consultant who advises OEMs, dealers and other companies serving the retail sector. Over the last 13 years, nearly 8,000 executives and support personnel have attended workshops and seminars facilitated by French. Over his 50+year career in the retail automotive industry, he has served as a department head of all profit centers, as well as owner/ partner of several franchised dealerships.


He was the CEO/ managing partner for a large chain of automotive dealerships in the Midwest for over fifteen years where during his tenure the organizational profitability improved 700 percent and retail volume increased by 300 percent.

Before that assignment, Ed was engaged by Ford Motor Company as a “turnaround specialist” where he assisted non profitable dealerships throughout the USA increase profits and streamline processes.


Ed holds a BS degree from Purdue University and currently resides with his wife Annie in Fort Myers, Florida. 

Contact Ed

I'm always looking for new and exciting opportunities. Let's connect.

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